Shannon McGlothin
Creative Director
I’m a multidisciplinary creative focused on Advertising, Storytelling, and Brand Transformation.
A campaign to raise awareness and support for cancer survivors, by promoting a message of hope and strength.
Nike's "It's About You" campaign, effectively renewed their commitment to sports by encompassing not just success but also moments of doubt and difficulty. For the first time, the brand turned the lens on cancer survivors, highlighted their journey and their inspirational stories coupled with brand ambassador Lance Armstrong’s final Tour de France. The campaign was designed as a fully integrated effort, bringing together various elements like an inspirational documentary film series, a Lance Armstrong "Just Do It" commercial, print and out-of-home advertising. A particularly innovative component was the Chalkbot, which allowed people worldwide to send messages of hope and courage to be chalked onto the roads of the Tour de France. Inspired by the tradition of chalking messages along the route, the Chalkbot enabled digital messages (including tweets and texts) to be transcribed onto the road. This was widely considered the first use of robotics in advertising. Notably, Nike reported a 46% increase in sales during this campaign.Awards:
Cannes Lion Grand Prix
D&AD Yellow Pencil
One Show Gold
Art Directors Club Gold
Cannes Lion Grand Prix
D&AD Yellow Pencil
One Show Gold
Art Directors Club Gold
A global launch in the pursuit of happiness.
"Video Game" was part of the brand’s “The Coke side of life” campaign. The general message is that of humanity and respect for each other. “Videogame” offers a twist on traditional video game plots which often feature characters causing mayhem, destruction and death. This ad reflects the values of positivity and optimism that are at the core of the Coca-Cola brand being joy, connection and everyday moments.
In “Siege”, we’re reminded of Coca-Cola's power to bring happiness and optimism to even the darkest situation. This SuperBowl spot told the story of good winning out over evil in Coca-Cola’s voice, but in a new way. Excluding a growl or two by the animated dragon, this spot did not use any dialogue to convey the brand's theme of sharing happiness. The ad was heavy on music and imagery, and stayed true to the “Open Happiness” campaign. Coca-Cola launched ‘Shine’, an outdoor campaign on bus shelters in Asia that tied it to the brand idea of providing "happy energy that connects people" worldwide. Awards:
Cannes Gold Lion
D&AD Wood Pencil x 2
One Show Gold
Clio Silver
Super Bowl 41+45
Reimaging technology to be more human in the search for connection.
A film featuring Lionel Messi and the #1 Song of the year, a branded content music video for the Samsung GALAXY S4 smartphone, an experiential brand film, an installation at CES Las Vegas and a global OOH campaign promoting the GALAXY Note 3. Work created expeditiously for one of the biggest tech brands on the planet. Ultimately about living life in the moment while staying connected. All of the work for Samsung global I oversaw for the Leo Burnett network, not to mention the opening and operation of the West Coast, satellite office in Los Angeles. Awards:
One Show Bronze
One Show Bronze
Celebrating athletes' drive and the courage within on the world’s biggest stage.
Nike’s, A New Team, was a commercial exclusively created for the Beijing Olympics as part of the Just Do It campaign. The spot sought to capture the essence of the team’s selfless play and commitment to the squad’s ultimate goal, Olympic gold. Set to the score of Marvin Gaye’s memorable performance of “The Star Spangled Banner” at the 1983 NBA All-Star Game in Los Angeles, California, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages-ultimately uniting as one team. Sanya Richards-Ross' journey to the Beijing Olympics, featured Danny Glover reading “Montage of a Dream Deferred” by Langston Hughes. This “Just Do It” spot that broke during the Olympics strove from the outset to be stirring and inspiring, keying into the DNA of the athletic spirit. “Just Do It” rings true through this ad. This one’s all about overcoming obstacles, realizing your dream still exists and that hard work will pay off.
The USA Softball team achieved remarkable success, yet Beijing marked their final appearance in the Olympics before the sport was excluded. Coinciding with this period, Nike produced a memorable ad featuring the team. This commercial was set to Donna Fargo's 1970s country hit, "Happiest Girl in the Whole USA," and showcased a beautiful montage. It depicted young girls playing softball on a sandlot, interspersed with shots of the adult Olympic athletes, creating a powerful visual narrative.
A Super Bowl commercial saluting 20 years of global fan passion.
Awards:
Voted YouTube Ad of Super Bowl 50
Voted YouTube Ad of Super Bowl 50
An epic ad in which the real hero is you.
This short film was created for the PlayStation 3 and celebrates gaming by bringing together characters from some of the console's best-loved titles. Video games allow a person to, even briefly, become someone else, and enter their life and see a different world. It’s about the experiences. It’s about the memories. In this film, an all-star cast of PlayStation 3 game characters get together for a few drinks in a bar, shoot the breeze and raise a toast to “Michael”, the kid who controls them all on their adventures.
Awards:
Cannes Lion Silver
D&AD Wood Pencil
One Show Gold
Clio Bronze
Cannes Lion Silver
D&AD Wood Pencil
One Show Gold
Clio Bronze
Launching a campaign that promotes a joyful retirement.
These three brand films were part of the “Joy In Retirement” campaign featuring the return of spokesperson, actor and comedian John Michael Higgins. This also marked the first time actual retired customers were featured in a Physicians Mutual campaign. These customers are naturally the best storytellers for finding joy in retirement as the brand delievers the peace of mind and financial security that comes from having the right coverage for the retirement they deserve.
Real Hunts. Real Stunts.
Shannon McGlothin is an accomplished veteran of the creative industry who began his career as a designer and art director and most recently has served as an executive creative director with a proven conceptual and visual portfolio across a broad range of media. Shannon has worked both internationally and domestically over the course of his career and has demonstrated expertise in the development of technology, sports, luxury, fashion, beverages and lifestyle brands. Shannon has built award-winning work and integrated campaigns for well known brands such as Nike, Coca-Cola, Converse, The GAP, Electronic Arts, General Motors, LVMH, Nintendo, Sony and Samsung.
Some additional fun facts about Shannon from his career in advertising. Produced 3 Super Bowl Commercials (Super Bowls 41, 45 and 50). Shadow boxed with Tom Brady. Cast Idris Elba as the archetype of mayhem. Storyboarded with Michael Mann. Learned how to write a joke with Christopher Guest. Traded beats with MosDef. Ran the 400 with Sanya Richards Ross. Worked with 2 time Academy Award winning film editor Angus Wall. Shook hands with the second man to walk on the moon, Buzz Aldrin. Punked Dale Earnhardt Jr. and played HORSE with LeBron James.
Shannon has been the recipient of numerous industry awards and accolades such as Cannes Lions, Clios, Art Directors Club, D&AD and The One Show at multiple agencies around the country.
Photo by Sandro