A global launch in the pursuit of happiness.
"Video Game" was part of the brand’s “The Coke side of life” campaign. The general message is that of humanity and respect for each other. “Videogame” offers a twist on traditional video game plots which often feature characters causing mayhem, destruction and death. This ad reflects the values of positivity and optimism that are at the core of the Coca-Cola brand. Joy, connection and everyday moments.
In “Siege”, we’re reminded of Coca-Cola's power to bring happiness and optimism to even the darkest situation. This SuperBowl spot told the story of good winning out over evil in Coca-Cola’s voice, but in a new way. Excluding a growl or two by the animated dragon, this spot did not use any dialogue to convey the brand's theme of sharing happiness. The ad was heavy on music and imagery, and stayed true to the “Open Happiness” campaign. Coca-Cola launched ‘Shine’, an outdoor campaign on bus shelters in Asia that tied it to the brand idea of providing "happy energy that connects people" worldwide. Awards:
Cannes Gold Lion
D&AD Wood Pencil x 2
One Show Gold
Clio Silver
Super Bowl 41+45