Celebrating athletes' drive and the courage within on the world’s biggest stage.
Nike’s, A New Team, was a commercial exclusively created for the Beijing Olympics as part of the Just Do It campaign. The spot sought to capture the essence of the team’s selfless play and commitment to the squad’s ultimate goal, Olympic gold. Set to the score of Marvin Gaye’s memorable performance of “The Star Spangled Banner” at the 1983 NBA All-Star Game in Los Angeles, California, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages-ultimately uniting as one team. Sanya Richards-Ross' journey to the Beijing Olympics, featured Danny Glover reading “Montage of a Dream Deferred” by Langston Hughes. This “Just Do It” spot that broke during the Olympics strove from the outset to be stirring and inspiring, keying into the DNA of the athletic spirit. “Just Do It” rings true through this ad. This one’s all about overcoming obstacles, realizing your dream still exists and that hard work will pay off.