A Super Bowl commercial to salute 20 years of global fan passion.

A company from Japan hires an agency from Los Angeles who then hires a production company from England who then hires a Dutch director to bring to life a concept that was hatched with Brazillian actors cast. To celebrate the 20th year anniversary, Pokémon had its first-ever Super Bowl created commercial in its honor. The ad, shot over 10 days in Rio de Janeiro, Brazil explored ambition, drive and training, concepts familiar to every Pokémon Trainer. The ad celebrated the millions of Pokémon fans around the world and ends with a call to action for all those who strive to achieve their dreams

Executive Creative Direction
Concepting
Scripting

Awards:
Voted YouTube Ad of Super Bowl 50

Creative Director

shannondmcglothin@gmail.com