Real Hunts. Real Stunts.

To generate significant buzz, we collaborated directly with Tom Cruise and the Paramount franchise team on a unique initiative. The concept involved finding real-life individuals named Ethan Hunt and challenging them to attempt stunts inspired by those seen in the *Mission: Impossible* films. This experiential approach aimed to see if they could live up to the legendary character's reputation, creating highly engaging and shareable content. The campaign successfully leveraged the iconic nature of the "Ethan Hunt" character and the high-octane excitement of the MI franchise, generating considerable interest and anticipation for the film's release.

Executive Creative Direction
Concepting

Creative Director

shannondmcglothin@gmail.com