Launching a campaign that promotes a joyful retirement.
These three brand films were part of the “Joy In Retirement” campaign featuring the return of spokesperson, actor and comedian John Michael Higgins. This also marked the first time actual retired customers were featured in a Physicians Mutual campaign. These customers are naturally the best storytellers for finding joy in retirement as the brand delievers the peace of mind and financial security that comes from having the right coverage for the retirement they deserve.